Services
UXUI
Thumbnail
Created
March 26, 2025
Featured
Featured
I worked with Obermeyer, a renowned maker of high-quality ski and snowboard gear, as the lead UX and Visual Designer to reimagine their ecommerce experience.
The existing store was dated and lacked the sophistication and functionality expected by modern outdoor enthusiasts. I led the effort to create a fresh, immersive, and performance-driven shopping experience that reflected Obermeyer’s legacy and commitment to innovation. The new design balanced clean, alpine-inspired visuals with an intuitive user experience, optimized for both retail customers and dealer partners. The impact was immediate — dealer referrals surged by 250% in the first year, and mobile revenue increased by 88% within just three months of launch.
"To see their continued commitment to fine outerwear up close, and yet to see how they are pushing the limits of design and technology was exciting, and, fun as hell to contribute to.” ~ Aaron Draplin
