I was hired by Culligan to lead a complete redesign of their main corporate website, with a strong focus on transforming the mobile experience.
The previous site struggled to meet the needs of modern users, especially on mobile devices where much of Culligan’s audience first engaged with the brand. We reimagined the site from the ground up, crafting a clean, modern, and highly usable design that reflected Culligan’s trusted reputation while making it effortless for customers to explore products, schedule services, and connect with local dealers. The result was a dramatically improved mobile experience that helped position Culligan as a more accessible and customer-friendly brand in the digital space.