Client
Context
Date
2022-2025
Services
UX and visual design
I co-founded Context to help brands on Shopify deliver personalized shopping experiences through dynamic content and A/B testing.
The only Shopify-native personalization solution
Context works directly with Shopify’s theme editor and native theme sections to personalize experiences effortlessly—while preserving the store’s original design.
Designed for ease of use, Context empowers merchants to tailor their storefronts based on customer behaviour, without requiring deep technical expertise. By enabling real-time content optimization, the platform is transforming how brands market to their diverse audiences, making personalization more accessible and impactful.
The result is a scalable solution that drives engagement, conversions, and a more relevant shopping experience for every customer.
Show, hide, add, rearrange theme sections in real-time
Context enables Marketers to easily customize their store content for each of their audiences with full flexibility—show, hide, add, or rearrange sections and blocks in just a few clicks. No coding or additional templates required.
Real-time precise audience targeting
Context offers rule types to build targeted audiences that adjust content based on key customer attributes, such as:
- Location-based targeting
- First-party customer segment data (Shopify & Klaviyo)
- Date-range for time-sensitive campaigns
- UTM parameters for better ROAS
- Referral source targeting (URL)
- Self-identification
- Weather conditions
No-code A/B testing
Context’s built-in A/B testing lets Marketers experiment with different section variations in just a few clicks. No extra templates, no coding—just better data-driven decisions.
Optimize marketing efforts with Performance Metrics
Context offers valuable insights into how personalized content is performing. Context tracks engagement, conversions, and customer interactions—helping Marketers refine their strategy and optimize for maximum impact.
Revival ⭐️⭐️⭐️⭐️⭐️
An absolute game-changer! A/B testing has never been easier and the ability to personalise the customer journey has improved customer engagement & CVR significantly. The team are ultra supportive ensuring we make the most of Context and drive results.
PureBites ⭐️⭐️⭐️⭐️⭐️
This app is wonderfully simple. It allows us to display custom content (we use it for targeted promo codes) to very particular audiences (we mainly use the UTM functionality). It's also worth mentioning that the support and development team have been very communicative and responsive, making our continued use of it an even easier decision.
Multisupps ⭐️⭐️⭐️⭐️⭐️
Fantastic application! It has solved many challenges we've faced by delivering the correct messages to our different markets. This app allows us to display specific banners to various locations, which is exactly what we’ve been searching for.