In 2014 I was approached to lead the development of a new website for WWG Totaline. Their website is used by thousands of HVAC technicians each month for product sales, promotions, literature and how-to guides to aid them in their day-to-day businesses.

Working closely with WWG Totaline marketing team we were able to plan the UI and UX effectively starting with wireframes that communicated each template and section within the new web application. This process also revealed some revenue opportunities that weren't previously considered.

Wireframes

Desktop Layouts