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Background

Obermeyer needed a simplified and unified ecommerce solution to address the unique needs of their Dealers, consumers, and VIP customers. Their existing solution was costly and complex. Many of their customers found the system confusing. What’s more, the system was suffering under the strain of their growth. They needed a system that could grow with them, that didn’t incur recurring costs, and that all of their users found easy-to-use.

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Solution

• Complete user experience overhaul
• Combined the B2C and B2B web properties together to create a cohesive user experience
• Designed for a multi-display universe
• Designed tools for Merchandisers
• Designed online training experience for sales associates

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Wireframes and Sketches

Developed hundreds of sketches and wireframes over the course of 3 years

Comps